Bernard Beer Blog

Type the keyword “Phone” into Google and what do you find? AT&T. In 2009 AT&T spent $8 million on SEO advertising. They identified a keyword used by customers 55,000,000 times a month and monopolized on that one term! While achieving that position took over a year, they now receive new customers every day as a direct result.

I have a client that sells shoes online through his brick and mortar shop. Analytics track his online sales and in December alone he closed a staggering $500,000 from SEO. He is on the first results page of Google for the term “Shoe Store,” which is typed into Google 300,000 times a month.

Quality links are the secret to Google SEO.

You are interested in buying an Audi. You come to an informational page by a respected author and within its contents you read the words, “While a quick ride, the 2011 Audi Q5 ….” Your eye is drawn to the highlighted words “2011 Audi Q5;” you drag your mouse over the keywords where the “link” brings you to the Audi.com page advertising that exact model.

That link is counted as a vote for the Audi.com website, which has just gained significant SEO juice. Because the link reads “2011 Audi Q5,” Google interprets Audi.com to be relevant for that search term and should therefore show up in the organic listings.

Why would these well known brands spend so much on SEO? It works.

My clients and your competitors are already riding the SEO train. If you don’t believe me, visit Google and type in different terms from your industry. I am positive you will find your competitors popping up.

1. Content Expansion - The more pages you have on your website the more keywords and terms you show up for.

2. Keyword Analysis – Identify realistic keywords that get high conversion traffic, in other words, quality over quantity, e.g. find a tactic your competitors have yet to identify.

3. Quality Links – These are the underlined words you click on in articles that lead you to another website. Most SEO companies just build a boatload of them, but you want quality not quantity.

4. Website analysis – While the pictures on your website might be great, Google can’t read images. Utilizing the keywords you have chosen, apply as much relevant content to your home page.

What does SEO cost? That really depends on the keywords identified; pricing can range from $2,000 a year to $2,000 per month, and results can be seen in as little as 2 weeks. There are so many untapped keywords that your competition has yet to identify. There are literally 1,000s of visitors searching for your services. You just need to take the first step to Google SEO.

John Daly is the founder and president of Defuse Marketing, a global leader in Search Engine Optimization and Internet Marketing strategies. Defuse Marketing has helped clients reach their Internet strategy goals within realistic time frames and continues to gain up to date knowledge by consistent studying of the latest software, tips and SERP algorithms.

Our keyword research services ensure that your site is optimised to rank high on the leading local search engines for the most appropriate keywords in each language. 

This is extremely important because literal translation of phrases often results in use of keywords that no one actually searches for. 

For e.g. a french search engine optimisation campaign for an SEO agency would end up being a complete waste of time if the site were optimised for the keyphrase "optimisation pour les moteurs de recherche" - the literal translation - rather than the keyphrase "référencement naturel" - the colloquial term. 

Optimising your website to target non-English speakers requires much more than mere translation. Our multilingual search engine optimisation services ensure that your translated website is search engine spider friendly, and the content and links are optimised so that they rank high not only in the organic search results on Google, MSN and Yahoo! but also on the leading local search engines and directories

This keyword search graph illustrates the fact that the most popular searches are driven by a handful of keywords. These keywords also tend to be the most competitive to achieve high rankings for, as they are targeted by all competitors in the industry. However, a cumulatively large number of searches get performed in the tail end of the graph. These key phrases are less competitive and usually add up to significant search volumes. 

Developing a good keyword strategy will often determine the success of an SEO campaign. A robust keyword strategy will target a good mix of competitive, high-volume keywords and less competitive key phrases that will rank quickly and still bring a lot of traffic to the site. 

At AccuraCast we ensure that your keyword strategy is well defined so that your site starts receiving traffic from the start of the optimisation campaign, and over time can compete for the most popular search terms too.